Crux Skunk on Kickstarter

POSTED BY , Funding, Product Renderings

We’ve been working with several companies lately that have used Kickstarter to launch their new product. The latest is Crux Case, an innovative product company that has developed several iPad cases. Their newest product is called the Crux Skunk, and is absolutely beautiful. Similar to recent Apple Macbooks, the entire case is machined from a single stock of Aluminum. The case is thin and lightweight, and sports a fully featured keyboard. Not only does the case allow the iPad to be used as a laptop, it also folds over on itself to provide a perfect viewing solution for movies or reading, at an infinite range of adjustment angles. Check out the Kickstarter Crux Skunk page.

Pipeline provided a series of high definition photorealistic renderings that are being used in their Kickstarter campaign. Here are a few of the renderings:










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The ABCs of Photorealistic 3D Product Renderings

POSTED BY , Product Renderings

With all of the 3D Product Renderings we do, it seemed like a good idea to give visitors to our site an overview of the rendering workflow. We’ll use an Audi R8 for our example. The first step is to prepare the CAD model before importing into the rendering environment. This can be one of the most time-consuming parts of the process, depending on the model. Different colors need to be assigned to areas of the part/assembly to define what ultimately will be different materials/textures. Another critical step is applying small rounds to all of the sharp edges (because nothing is totally sharp in the real world, adding these small rounds creates a sense of realism). Finally, we’re ready to import the CAD model. Initially, it looks like an unpainted car:

Audi R8 Photorealistic Rendering

Newly imported into rendering environment

Next we modify the lighting to match the scene we’ll use. In this case, we just want a studio background, so we’ll remove the hard edged light and add a series of light panels to really bring out the curvature and subtle details of the vehicle. Notice how we’ve replaced the stock background with a “white seamless” background, as well:

Audi R8 Photorealistic Rendering

Updated lighting and inserted studio background

Now it starts getting fun as we create and add custom materials specifically meant to accentuate the geometry we’re working with, in this case the Audi R8:

Audi R8 Photorealistic Rendering

Applied custom materials

Next we might add a little reflection on the floor:

Audi R8 Photorealistic Rendering

Added reflection to the ground

Now that everything is set up, it’s relatively simple to change colors and lighting:

Audi R8 Photorealistic Rendering

Audi R8 Photorealistic Rendering

Audi R8 Photorealistic Rendering

Audi R8 Photorealistic Rendering

Audi R8 Photorealistic Rendering

Audi R8 Photorealistic Rendering

As you can see there is a lot that can be done with 3D product rendering. We invite you to contact us today with your projects for a free consultation.

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