Crux iPad

PROJECT REQUIREMENTS

  • Validate layout of assembly to ensure proper motion and no interference of parts
  • Create photorealistic illustrations of the case in multiple colors and configurations

SUMMARY OF ACTIVITIES

This purpose of this rendering project was to provide photorealistic imagery for the manufacturer to use in a Kickstarter campaign. Having completed a prior campaign successfully, the manufacturer aimed to facilitate funding of this new project by providing an emotional draw to possible backers in the form of beautiful photo-quality images of what the final product would look like.

Since the final product had not yet been manufactured, Pipeline was able to create renderings from the manufacturer’s CAD files that were true to the quality and aesthetic of the final parts. Exceeding the funding goal by over 275%, the manufacturer was able to raise nearly a quarter of a million dollars to fund the tooling and production of the iPad case.